The bullshit on the brush
If you want to apply make up well, whether you are the future Pat McGrath or a girl who just wants to be pretty – you need proper tools.
I strongly advise that before you go gaga over Viva Glam287 or buy the NEW L’Oreal revolutionary 25 patent pending crap– first find yourself a good set of make up brushes. Brushes are an investment you will never regret which I cannot say for the first two.
And speaking of brushes, I am sure all of you have your suspicions. And I am here to confirm it.
Bear this in mind- cosmetic brands are in the business of beauty, of image, of bullshit. That means, we have offices- not factories. (I will cover this in detail in a future post: Do you REALLY know where your cosmetics came from?)
And so, when you look for make up brushes- though an expensive brand like MAC might reassure you of good quality, it is possible to get the same quality from a less expensive source.
If you are ready to be a savvier brush shopper, you only need to train yourself to evaluate brushes the way brand product managers/purchasers do.
Our process goes like this-
- Suppliers are screened by our purchasing/audit managers. They sometimes go to China to check first that the company is legit and are really capable of supplying 2million pcs a year. Since we do not name our suppliers, what ever they do to get those natural hair is something we do not need to know- not that I am suggesting…
- We give suppliers a brief, how much, what for, the “look” we are going for, the level of quality we expect and so on.
- We get submissions from approved suppliers
- Our packaging managers evaluate the brushes for quality
- And our product managers evaluate it for pleasure of handling, user experience and image presentation
Fortunately for you, you do not need to go to China.
On the other hand, you do not get to keep and use the brushes for months to test before you can decide to buy it.
Here are my general tips if you want to save money :-
- AVOID MAKE UP BRANDED BRUSHES. They have mark ups so high that warrants them a place in purgatory. Buy generic or a brush brand instead.
- TRY TO AVOID MAKEUP WITH APPLICATORS. High end brands include applicators on eyeshadows, blushes. Not only are these awkward because of their short handle, they add to the cost of packaging that could have been allocated to the budget of a better texture.
If you have a choice, opt for products with no applicators And use your own set of brushes instead.
- LEARN TO EVALUATE BRUSH QUALITY. Learn the basics of brush quality and evaluate like a real packaging/product pro.
- BUY BY THE SET. Once you have found good quality brushes, it is much cheaper to buy by the set rather than by piece.
- BUY FROM BEAUTY PROFESSIONAL STORES. There is bound to be one in your city where the salon owners go. Search them and be amazed at all the savings you can make with all your beauty products. Don’t know where they are? Let Google be your friend.
- CHECK SUPPLIER FAIRS. If you have the opportunity to go to cosmetic fairs, it is a good venue to buy supplies on the last day of the fair as suppliers will sell them all for cheap so as not to bring them back home.